How People Find New Brands

According to a recent report by GlobalWebIndex, the most common way that people find new brands is through major print platforms including newspapers and magazine websites. The study was performed on people age 16-25 and 55-65. The second most common way a brand is found by customers is through word of mouth from friends. Check out the how other platforms faired in the graphic below.

brand-discovery-gwi-2013

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